What does a better tomorrow look like?
Blocto
Blocto is a blockchain hub wallet built for newbies and experts alike. I worked as a creative director for the project along with a team of producers, artists, and animators to create an animated mission statement video changing the space for blockchain and web3 experience.
Role
Art and Animation Director
Client
Blocto
“A life where identity and power is in your hands,
And each choice is yours to make.”
The overarching theme for the video is "tomorrows." The client provided a text script which will be visible as a copy accompanied by engaging visuals that align with the look of the brand. Sort of like a poem.
They wanted it simple, geometric, fresh and with a human touch.
Storyboards
For this project, I made the style proposal and initial sketches for the concept of the storyboard and guided how the story would flow.
Styleframes
