Refresh TVC
Refresh is a summer commercial for San Miguel Flavoured Beer, showcasing their three flavors: Apple, Lemon, and Lychee. The concept features a retro-inspired animated explosion of flavors that conveys the fun, refreshing, and energetic spirit of the brand, seamlessly integrated with live-action footage.
Role
Art/Illustration and Animation
Client
San Miguel Beer
Production
Friendly Foes
Styleframes
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![A beer bottle in an explosion of red apple slices in splashes of green and yellow liquids and swirls in the background.]()
Apple
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![A beer bottle at the centre of the frame is framed by stylised retro rendering of bright yellow lemons contoured in dark outlines and swirling yellow and red liquid in the background.]()
Lemon
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![Beer bottle is surrounded by floating lychee fruits with variations of pink lines and swirls in the background.]()
Lychee
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Apple BG
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Lemon BG
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Lychee BG
The One
A year after the success of Refresh, the campaign was revisited with a new iteration titled “The One.” The animation retained much of the original visuals, while the live-action sequence featured a revised storyline and slightly adjusted timing to refresh the narrative.
Billboards
The Refresh and The One TVCs were also adapted for social media and billboard displays along EDSA in Metro Manila.
